Case Study: Web Revamp, Social Integration, Search Engine Visibility
Project summary
Steve, the owner of Sessions Contractors Group, Inc, approached me with his needs and desires of linking his entire online presence to work hand-in-hand with each other.
His vision of uniting his social media channels with his website and search engines is a common vision and a necessity for any business operating at this size.
CLient
- Sessions Contractors Group, Inc
Services
- Competitor Research
- Market & Network Research
- Web design
- UI / UX
- Website Build
- Social Media
- Setup
- Maintenance
- Content Creation
Deliverables
- Mobile Responsive Website
- Icons
- Styleguide
- WordPress Build
- Custom Contact Forms
- Facebook Business Page
- Instagram Account
- Initial Promo Video
Other
- SEO
- Analytics
- Maps Submission
- Google Maps
- Apple Maps
- Google Listing Management
Website
The Strategy
Our job was not to change this, but to integrate it further, making it easier to use.
- Review the current website and see how it functions
- Research local competitors
- How many?
- How well do they perform online?
- What social strategies do they use?
- What services are offered?
- Design information architecture
- What are the top level pages in our web heirarchy?
- The top goal(s)?
- Maintain brand image
- Allow for easy expansion as more services are added online
- Elegant portfolio that captivates viewers and potential buyers
- Simple and direct call to actions
Mobile Website Creation & Optimization paired with Competitor Research to develop our site-wide information architecture
Steve, the owner of Sessions Contractors Group, Inc, approached me with his needs and desires of wanting his entire online presence to work hand-in-hand with each other.
His vision of uniting his social media channels with his website is a common vision and a necessity for any business operating at this size.
The Strategy
The strategy for Pensacola House of Barbers was clear and easy to follow. Colt already built a loyal following. The most important detail that we had to implement flawlessly was to not break the method used for booking appointments.
Colt’s clientelle had rightfully grown accustomed to booking their own appointments using a system provided by Style Seat.
Our job was not to change this, but to integrate it further, making it easier to use.
- Single page built for scrolling rather than clicks
- Keep it SIMPLE – no need for moving graphics
- Maintain brand color pallete and image
- Allow for easy expansion to prepare for more barbers joining the brand
- Easily displaying real reviews
- Simple and direct call to actions
Proven Results
Pensacola House of Barbers is operating in a local area that has barbershops sprinkled throughout the city. However, Colt’s unique brand and experience is crafted so well that his growth has been strictly organic.
Taylor Digital Solutions simply captured some of that loyalty and energy and placed it online. We submitted the pages and services to the right search engines.
We are extremely honored and proud to be part of the Pensacola House of Barbers team!
Users who found Pensacola House of Barbers during Q4 of 2018 in Google.
Users who found Pensacola House of Barbers by searching "Barbershop near me" or "Barber shop near me" during Q4 of 2018 in Google.
Users who searched directly for "Pensacola House of Barbers" during Q4 of 2018 in Google.
Users found PHoB's listing in Google Maps in Q4 of 2018.
“Working with David has been such an amazing experience. David created an elegant website that skillfully funnels our viewers to book appointments.
I speak with David often about our brand direction and creative needs!”
More Successful Projects
Let’s take a look at the wide variety of clients that choose Taylor Digital Solutions for their web solutions.
General Contractor
Sessions Contractors Group, Inc
Drag Racing
Tyler Lee Racing
Non-Profit Website
Pensacola Dream Center
Barbershop
Pensacola House of Barbers
Let's Work Together!
It's time to take your brand to the next level.