Case Study
CLient
- Penascola House of Barbers
Services
- Web design
- UI / UX
- Website Build
- Social Media
- Setup
- Maintenance
Deliverables
- Landing Page
- Auto-Updating Reviews
- Icons
- Styleguide
- WordPress Build
Other
- SEO
- Analytics
- Maps Submission
- Google Maps
- Apple Maps
- Google Listing Management
Website
Landing Page Conversion Optimization
Colt, the owner of Pensacola House of Barbers, was wrapping up his first year as an independent barber under a different business name right out of college and decided to expand his brand from a single unit space to a multi-seat men’s boutique.
Colt and his team have skillfully crafted an original brand experience that blends a traditional men’s barbershop atmosphere with modern styles and precision.
Project summary
Create an online presence that serves as an SEO friendly landing and conversion page for Pensacola House of Barbers.
Ensure the business was properly submitted to search engines, listings, and maps.
Competitor research to see what local shops are doing and what keywords and keyterms should be targeted.
The Strategy
The strategy for Pensacola House of Barbers was clear and easy to follow. Colt already built a loyal following. The most important detail that we had to implement flawlessly was to not break the method used for booking appointments.
Colt’s clientelle had rightfully grown accustomed to booking their own appointments using a system provided by Style Seat.
Our job was not to change this, but to integrate it further, making it easier to use.
- Single page built for scrolling rather than clicks
- Keep it SIMPLE – no need for moving graphics
- Maintain brand color pallete and image
- Allow for easy expansion to prepare for more barbers joining the brand
- Easily displaying real reviews
- Simple and direct call to actions
Proven Results
Pensacola House of Barbers is operating in a local area that has barbershops sprinkled throughout the city. However, Colt’s unique brand and experience is crafted so well that his growth has been strictly organic.
Taylor Digital Solutions simply captured some of that loyalty and energy and placed it online. We submitted the pages and services to the right search engines.
We are extremely honored and proud to be part of the Pensacola House of Barbers team!
Users found Pensacola House of Barbers during Q4 of 2018 in Google.
Users found Pensacola House of Barbers by searching "Barbershop near me" or "Barber shop near me" during Q4 of 2018 in Google.
Users searched directly for "Pensacola House of Barbers" during Q4 of 2018 in Google.
Users found PHoB's listing in Google Maps in Q4 of 2018.
Ask Colt for super awesome review!
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